To alleviate the issue of maternal and infant undernutrition, Government of Odisha launched Mamata scheme in 2011 for pregnant women and lactating mothers. It is a conditional cash transfer maternity benefit scheme where Rs 5000/- is transferred to the bank account of mothers. Payments are made by e-transfer from the CDPO to the beneficiary account. Till 2016, the scheme transferred the payable amount in four installments to provide monetary support. The scheme targets pregnant and lactating woman of 19 & above age group, for the first two live births to enable them to seek improved nutrition and promote health seeking behavior. However, there is no such limit on the number of live births/pregnancies for beneficiaries from the Particularly Vulnerable Tribal Groups (PVTG) communities.
The objective of the scheme is to provide partial wage compensation for pregnant/nursing mothers so that they are able to take rest adequately during their pregnancy and after delivery, increase utilisation of health services, especially antenatal care, postnatal care and immunization and to improve mother and child care practices, especially exclusive breastfeeding and complementary feeding of infants.
Under the revised Mamata /Pradhan Mantri Matritva Vandana Yojana (PMMVY) scheme, introduced in the State from 2017, every pregnant woman gets incentive of Rs 5,000 in two installments provided she fulfils certain conditions vital for her welfare such as antenatal checkups, institutional delivery, postnatal checkups, attending counseling sessions, weighment, full immunisation, etc.